Atwater
Historical Society's
FEATURED SPONSOR
Conchita's
Panaderia
Sponsor
February 2021

"La Panaderia que vino para
Quedarse"
In the year of 1989, a young couple decided to take a chance and
open the first Mexican Bakery in Atwater, California. Jesus and
Eva Medina had no previous experience owning a business, as well
as no support when they started their journey. Yet despite the
obstacles they persevered and Conchitas Panaderia still stands
today.
Jesus Medina came from a family of
bakers from Michoacan, Mexico. The Medina family was known for
their ancestral recipe of Conchitas. From this recipe Jesus and
Eva started from the bottom and worked their way up. In the beginning
when they were starting out, Eva Medina would go out to the camps
and sell bread. She would drive around and introduce people to
the first Mexican Bakery that had just opened up. Jesus and Eva
Medina's hard work paid off, they found loyal customers who continue
to come back year after year.
During the 27 years that Conchitas
Panaderia has been opened, never once has there been a stranger
behind the counter. Since its opening day Conchitas Panaderia
has been a family run business, showcasing the love and support
that we value as a business. In the year of 2002 when Jesus and
Eva Medina decided to move, they sold the bakery to their only
son in law, still keeping it a family run business.
Since 2002 until now Joel Gutierrez
has been the owner, keeping the legacy alive while providing some
of the best pan dulces. As if that wasn't enough, Conchitas Panaderia
continues to make delicious cakes for birthdays, weddings, and
quinceaneras; providing locals with tamales, menudo and other
Mexican delights.
Conchitas Panaderia has been around
for 27 years and we hope to continue running it for many more
years to come. The dream that Jesus and Eva Medina had grew and
it continues to grow due to the love and support of our local
clientele. From us to you, thank you for your undending support!
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here to view past sponsors
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